We were introduced to the concept of the catwalk, a 30-meter-long stage flanked by side screens and anchored by a large screen at the far end. These screens served two main purposes: first, to support the presenters—such as Hyundai's head of design—by displaying slides and visuals at the start of the show; and second, to enhance the grand entrance of the cars, synchronizing matching visuals on the screens as each vehicle made its debut on the catwalk.