Sales Solution
Helping Menicon to Introduce the Company to European Retailers.
Sales Solution
Helping Menicon to Introduce the Company to European Retailers.
Sales Solution
Helping Menicon to Introduce the Company to European Retailers.
Sales Solution
Helping Menicon to Introduce the Company to European Retailers.
Sales Solution
Helping Menicon to Introduce the Company to European Retailers.
Sales Solution
Helping Menicon to Introduce the Company to European Retailers.
Menicon, Japan's Premier Contact Lens Manufacturer, Is Set to Make a Significant Entry into the European Market.
Menicon, Japan's Premier Contact Lens Manufacturer, Is Set to Make a Significant Entry into the European Market.
Menicon has asked Mr.Prezident to help create a suite of presentations that will enable their local sales representatives to introduce the company and its values to European contact lens resellers.
Menicon has asked Mr.Prezident to help create a suite of presentations that will enable their local sales representatives to introduce the company and its values to European contact lens resellers.
Strategy
Concepting
Storytelling
Copywritting
Graphic Design
Development
Motion Design
Project Management
Project & Process
Project & Process
We kicked off our collaboration with a co-creation workshop and strategy phase involving the Menicon Sales, Brand, and Marketing teams in Japan, the UK, and the Netherlands. This phase was followed by a concept phase and the creation of two highly visual, interactive presentations.
We kicked off our collaboration with a co-creation workshop and strategy phase involving the Menicon Sales, Brand, and Marketing teams in Japan, the UK, and the Netherlands. This phase was followed by a concept phase and the creation of two highly visual, interactive presentations.
Objectives
Understand the objectives through briefings, workshops, and debriefs
Understand the objectives through briefings, workshops, and debriefs
Objectives
Understand the objectives through briefings, workshops, and debriefs
Concept
Define the creative concept, visual concept, and deliverable planning.
Define the creative concept, visual concept, and deliverable planning.
Concept
Define the creative concept, visual concept, and deliverable planning.
Execution
Design the presentation storylines and develop them both in terms of design and technical aspects.
Design the presentation storylines and develop them both in terms of design and technical aspects.
Execution
Design the presentation storylines and develop them both in terms of design and technical aspects.
01
01
Presentation Asset Strategy
Presentation Asset Strategy
Since Menicon is relatively new to European retailers, we wanted to create a cascading presentation flow for the sales team. We decided to create an introductory presentation that focuses on the heritage and values of the brand and its products, followed by another presentation suited for follow-up meetings that focuses more on Menicon’s products. Both presentations follow the same creative, visual, and technical concepts for a cohesive brand experience.
Since Menicon is relatively new to European retailers, we wanted to create a cascading presentation flow for the sales team. We decided to create an introductory presentation that focuses on the heritage and values of the brand and its products, followed by another presentation suited for follow-up meetings that focuses more on Menicon’s products. Both presentations follow the same creative, visual, and technical concepts for a cohesive brand experience.
02
02
Creative Concept
Creative Concept
Our creative concept centers around Kyoichi Tanaka, Menicon's founder. We believe that the steps Mr. Tanaka has taken to build the products and the company, from the 1950s to today, represent the perfect storyline to explain what makes Menicon such a unique company.
Our creative concept centers around Kyoichi Tanaka, Menicon's founder. We believe that the steps Mr. Tanaka has taken to build the products and the company, from the 1950s to today, represent the perfect storyline to explain what makes Menicon such a unique company.
03
03
AI Powered Visual Concept
AI Powered Visual Concept
Using archive photos and various Gen-AI tools, we were able to recreate seven key moments from the life of Mr. Tanaka. With these images, we created a panoramic timeline of Mr. Tanaka's life.
Using archive photos and various Gen-AI tools, we were able to recreate seven key moments from the life of Mr. Tanaka. With these images, we created a panoramic timeline of Mr. Tanaka's life.
04
04
Technical Concept
Technical Concept
Presenters can vertically navigate through the timeline. By adding motion and interactivity, we created an interactive visual storytelling tool in PowerPoint that takes viewers on a journey through Mr. Tanaka's past. Interactive hotspots are added to the images, allowing presenters to pull up additional information and facilitate an engaging conversation. The presentations are delivered using tablets, enhancing the visual and interactive experience and encouraging a more dynamic, conversational approach instead of a one-dimensional, linear presentation.
Presenters can vertically navigate through the timeline. By adding motion and interactivity, we created an interactive visual storytelling tool in PowerPoint that takes viewers on a journey through Mr. Tanaka's past. Interactive hotspots are added to the images, allowing presenters to pull up additional information and facilitate an engaging conversation. The presentations are delivered using tablets, enhancing the visual and interactive experience and encouraging a more dynamic, conversational approach instead of a one-dimensional, linear presentation.
05
05
Introductory Presentation
Introductory Presentation
The introductory presentation begins by showcasing the journey of Mr. Tanaka and Menicon since he first invented the Japanese contact lens. After covering the heritage portion, the PowerPoint also provides an overview of the company as it stands today, along with a fully interactive product portfolio.
The introductory presentation begins by showcasing the journey of Mr. Tanaka and Menicon since he first invented the Japanese contact lens. After covering the heritage portion, the PowerPoint also provides an overview of the company as it stands today, along with a fully interactive product portfolio.
Screen recording of the PowerPoint demonstrating the interactive timeline.
06
Follow Up Product Portfolio Presentation
Follow Up Product Portfolio Presentation
The follow-up presentations focus more on the product-specific benefits and features. An interactive product lineup allows the presenter to navigate freely through the entire product portfolio without having to cover each individual product sheet. This enables the presenter to tailor the navigation based on the retailer's interests.
The follow-up presentations focus more on the product-specific benefits and features. An interactive product lineup allows the presenter to navigate freely through the entire product portfolio without having to cover each individual product sheet. This enables the presenter to tailor the navigation based on the retailer's interests.
06
Result
Result
A powerful sales presentation package in PowerPoint, using AI, interactivity, and tablets, is being used by a large team of Menicon sales representatives to win over European contact lens retailers.
A powerful sales presentation package in PowerPoint, using AI, interactivity, and tablets, is being used by a large team of Menicon sales representatives to win over European contact lens retailers.
A series of impactful, interactive PowerPoint presentations to empower the Menicon Sales Team reaching out to retailers.
A series of impactful, interactive PowerPoint presentations to empower the Menicon Sales Team reaching out to retailers.
01
Company Introduction Presentation
02
Product Portfolio Presentation
01
Company Introduction Presentation
02
Product Portfolio Presentation
01
Company Introduction Presentation
02
Product Portfolio Presentation
01
Company Introduction Presentation
02
Product Portfolio Presentation
01
Company Introduction Presentation
02
Product Portfolio Presentation
01
Company Introduction Presentation
02
Product Portfolio Presentation
01
Company Introduction Presentation
02
Product Portfolio Presentation
01
Company Introduction Presentation
02
Product Portfolio Presentation
01
Company Introduction Presentation
02
Product Portfolio Presentation
01
Company Introduction Presentation
02
Product Portfolio Presentation
01
Company Introduction Presentation
02
Product Portfolio Presentation
01
Company Introduction Presentation
02
Product Portfolio Presentation
01
Company Introduction Presentation
02
Product Portfolio Presentation
01
Company Introduction Presentation
02
Product Portfolio Presentation
01
Company Introduction Presentation
02
Product Portfolio Presentation
01
Company Introduction Presentation
02
Product Portfolio Presentation
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Interested to Learn How We Can Help Your Organization Achieve More with Presentations?
Please feel free to reach out. We're happy to jump on a call and discuss your presentation objectives.
Leave us a message
Or give us a call
Amsterdam +31 20 71 5897 4
Sven van Groeningen - Partner & Director
New York +1 (917) 618 9331
Nicholas van der Kwast - Head of US
Interested to Learn How We Can Help Your Organization Achieve More with Presentations?
Please feel free to reach out. We're happy to jump on a call and discuss your presentation objectives.
Leave us a message
Or give us a call
Amsterdam +31 20 71 5897 4
Sven van Groeningen - Partner & Director
New York +1 (917) 618 9331
Nicholas van der Kwast - Head of US
Interested to Learn How We Can Help Your Organization Achieve More with Presentations?
Please feel free to reach out. We're happy to jump on a call and discuss your presentation objectives.
Leave us a message
Or give us a call
Amsterdam +31 20 71 5897 4
Sven van Groeningen - Partner & Director
New York +1 (917) 618 9331
Nicholas van der Kwast - Head of US
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Amsterdam
Ambonplein 67 1094 PW Amsterdam, Netherlands
New York
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New York, NY 10013 USA
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Get Valuable Strategy, Tricks, and Presentation Insights Straight to Your Inbox.
By signing up to receive emails from Mr.Prezident you agree to our Privacy Policy. We treat your info responsibly. Unsubscribe anytime.
Amsterdam
Ambonplein 67 1094 PW Amsterdam, Netherlands
New York
154 Grand Street
New York, NY 10013 USA
Copyright © 2024 Mr.Prezident
Get Valuable Strategy, Tricks, and Presentation Insights Straight to Your Inbox.
By signing up to receive emails from Mr.Prezident you agree to our Privacy Policy. We treat your info responsibly. Unsubscribe anytime.
Amsterdam
Ambonplein 67 1094 PW Amsterdam, Netherlands
New York
154 Grand Street
New York, NY 10013 USA
Copyright © 2024 Mr.Prezident
Get Valuable Strategy, Tricks, and Presentation Insights Straight to Your Inbox.
By signing up to receive emails from Mr.Prezident you agree to our Privacy Policy. We treat your info responsibly. Unsubscribe anytime.
Amsterdam
Ambonplein 67 1094 PW Amsterdam, Netherlands
New York
154 Grand Street
New York, NY 10013 USA
Copyright © 2024 Mr.Prezident
