The Webwinkel Vakdagen is the biggest annual event in the Dutch world of E-commerce. Thousands of Sales and Marketing professionals come together to share knowledge, get inspired and build their network to maximize results from their digital channels. 



And they want to learn from the best. Enter New Balance. A brand that has impressively transformed their 'dad's shoe' reputation into the trendy footwear everyone wants to own.

We partnered with New Balance to shape both the visual expression of the story and the strategic narrative – telling the story in a way that resonates: with clear messaging, captivating visuals and key take-aways the audience can apply in their own work.