
Sales
Case Study RDC | Interactive Sales Presentation and Template

Sales
Case Study RDC | Interactive Sales Presentation and Template
From Product Pitch to Consultative Sales Conversation
From Product Pitch to Consultative Sales Conversation
"How can we help our sales team advise customers better, without falling back on a product pitch?"
That was the question RDC brought to us. As a trusted data partner for the Dutch automotive industry, RDC helps mobility businesses make better decisions. But with a broad portfolio of data, insights and digital tools, telling a clear and relevant story can be challenging.
So we turned the presentation into a conversation tool, not a linear pitch. An interactive PowerPoint sales presentation that helps the RDC sales team start with the customer’s needs, navigate flexibly based on their questions, and lead more relevant, consultative conversations, with all the right information within reach.
"How can we help our sales team advise customers better, without falling back on a product pitch?"
That was the question RDC brought to us. As a trusted data partner for the Dutch automotive industry, RDC helps mobility businesses make better decisions. But with a broad portfolio of data, insights and digital tools, telling a clear and relevant story can be challenging.
So we turned the presentation into a conversation tool, not a linear pitch. An interactive PowerPoint sales presentation that helps the RDC sales team start with the customer’s needs, navigate flexibly based on their questions, and lead more relevant, consultative conversations, with all the right information within reach.



Project & Process
Project & Process
Objectives
Objectives
Defining the role of the deck in RDC’s sales process: a tool for the first face-to-face meeting, built to support a consultative customer conversation.
Defining the role of the deck in RDC’s sales process: a tool for the first face-to-face meeting, built to support a consultative customer conversation.
Concept
Concept
Developing the overarching concept “RDC gives direction” and creating a storyline that starts with the customer’s needs before moving into RDC’s solutions.
Developing the overarching concept “RDC gives direction” and creating a storyline that starts with the customer’s needs before moving into RDC’s solutions.
Execution
Execution
Designing an interactive PowerPoint flow that helps sales explain RDC’s portfolio clearly and navigate the conversation flexibly.
Designing an interactive PowerPoint flow that helps sales explain RDC’s portfolio clearly and navigate the conversation flexibly.
Activation
Activation
Training the sales team to use the deck in real conversations, with practice scenarios, presentation walkthroughs, and tools to open the customer dialogue.
Training the sales team to use the deck in real conversations, with practice scenarios, presentation walkthroughs, and tools to open the customer dialogue.


01
01
Giving Direction to the Story
Giving Direction to the Story
The concept “RDC gives direction” brings RDC’s role together in a simple way: reliable, practical, and guiding. It shows how RDC helps customers navigate an automotive market that is constantly changing.
The concept “RDC gives direction” brings RDC’s role together in a simple way: reliable, practical, and guiding. It shows how RDC helps customers navigate an automotive market that is constantly changing.
02
Letting the Conversation Lead
Letting the Conversation Lead
The presentation starts from the customer’s world. With targeted conversation starters, sales can uncover needs before presenting solutions. From there, the deck helps explain RDC’s portfolio and product solutions in a clear, visual way.
The presentation starts from the customer’s world. With targeted conversation starters, sales can uncover needs before presenting solutions. From there, the deck helps explain RDC’s portfolio and product solutions in a clear, visual way.
Video showing the first minute of the Sales Presentation
03
Building Beyond the Deck
Building Beyond the Deck
To help RDC building their own slides, we also created a PowerPoint template in the same visual language as the sales deck. This gives the team a consistent, on-brand foundation for future sales materials, proposals, and follow-up presentations.
To help RDC building their own slides, we also created a PowerPoint template in the same visual language as the sales deck. This gives the team a consistent, on-brand foundation for future sales materials, proposals, and follow-up presentations.













































































































































































































































































































































































































































































































04
From Delivery to Daily Use
From Delivery to Daily Use
At delivery, we organized an activation session with the sales team. We walked through the deck, practiced with customer scenarios, and prepared real sales conversations. This helped the team not only understand the presentation, but start using it right away.
At delivery, we organized an activation session with the sales team. We walked through the deck, practiced with customer scenarios, and prepared real sales conversations. This helped the team not only understand the presentation, but start using it right away.

05
Result
Result
An interactive PowerPoint sales presentation that helps RDC make customer conversations more consultative, relevant, and convincing. The deck gives sales a clear structure, while keeping the conversation in the lead.
An interactive PowerPoint sales presentation that helps RDC make customer conversations more consultative, relevant, and convincing. The deck gives sales a clear structure, while keeping the conversation in the lead.
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Looking for a Way to Turn Your Presentation into a Conversation?
Please feel free to reach out. We're happy to jump on a call and discuss your presentation objectives.
Leave us a message
Or give us a call

Amsterdam +31 20 71 5897 4
Sven van Groeningen - Partner & Director
Looking for a Way to Turn Your Presentation into a Conversation?
Please feel free to reach out. We're happy to jump on a call and discuss your presentation objectives.
Leave us a message
Or give us a call

Amsterdam +31 20 71 5897 4
Sven van Groeningen - Partner & Director
Looking for a Way to Turn Your Presentation into a Conversation?
Please feel free to reach out. We're happy to jump on a call and discuss your presentation objectives.
Leave us a message
Or give us a call
Amsterdam +31 20 71 5897 4
Sven van Groeningen - Partner & Director

Looking for a Way to Turn Your Presentation into a Conversation?
Please feel free to reach out. We're happy to jump on a call and discuss your presentation objectives.
Leave us a message
Or give us a call

Amsterdam +31 20 71 5897 4
Sven van Groeningen - Partner & Director
Services
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Ambonplein 67 1094 PW Amsterdam, Netherlands
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New York, NY 10013 USA
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Ambonplein 67 1094 PW Amsterdam, Netherlands
New York
154 Grand Street
New York, NY 10013 USA
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Amsterdam
Ambonplein 67 1094 PW Amsterdam, Netherlands
New York
154 Grand Street
New York, NY 10013 USA
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Services
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Amsterdam
Ambonplein 67 1094 PW Amsterdam, Netherlands
New York
154 Grand Street
New York, NY 10013 USA
Copyright © 2026 Mr.Prezident
Services
Get Valuable Strategy, Tricks, and Presentation Insights Straight to Your Inbox.
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Amsterdam
Ambonplein 67 1094 PW Amsterdam, Netherlands
New York
154 Grand Street
New York, NY 10013 USA
Copyright © 2026 Mr.Prezident






