Following our briefing session, we hit the ground running — refining the storyline, designing a wireframe and initial slides to set the stage for a presentation that would truly wow the audience in Geneva. We meticulously shaped the story, developing a visual style that stayed true to UMG’s brand while bringing a fresh, contemporary edge. Every element was crafted to capture the heart of the story and showcase, in the most compelling way, the transformative impact AI is having on artists and the music industry.