On-Brand Solution
Helping Zwitserleven Turn Their Recent Repositioning and Rebranding Into Cohesive, Impactful Presentation Assets
On-Brand Solution
Helping Zwitserleven Turn Their Recent Repositioning and Rebranding Into Cohesive, Impactful Presentation Assets
On-Brand Solution
Helping Zwitserleven Turn Their Recent Repositioning and Rebranding Into Cohesive, Impactful Presentation Assets
On-Brand Solution
Helping Zwitserleven Turn Their Recent Repositioning and Rebranding Into Cohesive, Impactful Presentation Assets
On-Brand Solution
Helping Zwitserleven Turn Their Recent Repositioning and Rebranding Into Cohesive, Impactful Presentation Assets
On-Brand Solution
Helping Zwitserleven Turn Their Recent Repositioning and Rebranding Into Cohesive, Impactful Presentation Assets
Zwitserleven Is One of the Netherlands' Oldest and Most Well-Known Pension Providers.
Zwitserleven Is One of the Netherlands' Oldest and Most Well-Known Pension Providers.
With more than 100 years of heritage, the brand is now more up-to-date than ever. Following a recent rebranding and repositioning, it was time to elevate all of the company's presentation assets.
With more than 100 years of heritage, the brand is now more up-to-date than ever. Following a recent rebranding and repositioning, it was time to elevate all of the company's presentation assets.
Strategy
Storytelling
Graphic Design
Development
Motion Design
Project Management
Project & Process
Project & Process
This project was a true co-creation between the Zwitserleven and Mr.Prezident teams. The new identity looks great on paper, but how can we best translate this recently developed brand and story into assets that others within the company can also put into practice? We figured it out by collaborating with Zwitserleven's designers, sales team, and creatives.
This project was a true co-creation between the Zwitserleven and Mr.Prezident teams. The new identity looks great on paper, but how can we best translate this recently developed brand and story into assets that others within the company can also put into practice? We figured it out by collaborating with Zwitserleven's designers, sales team, and creatives.
Define Objectives
Understand objectives through briefings, workshops, and debriefs.
Understand objectives through briefings, workshops, and debriefs.
Define Objectives
Understand objectives through briefings, workshops, and debriefs.
Approach
Decide on visual elements and determine deliverables, including which presentations are most used and how we can template them.
Decide on visual elements and determine deliverables, including which presentations are most used and how we can template them.
Approach
Decide on visual elements and determine deliverables, including which presentations are most used and how we can template them.
Execution
Create templates and an interactive sales deck.
Create templates and an interactive sales deck.
Execution
Create templates and an interactive sales deck.
Test & improve
Have the actual end users work with the presentations and improve the products based on their feedback.
Have the actual end users work with the presentations and improve the products based on their feedback.
01
01
Creative Concept
Creative Concept
Zwitserleven has repositioned itself. Previously, as a pension provider, they emphasized the carefree feeling of freedom after your working life. Now, they highlight the importance of enjoying your pension with others. But how do we translate this into a presentation? We used motion to bring this concept to life. First, we show the pensioner, then we zoom out to reveal the other people they spend their life with.
Zwitserleven has repositioned itself. Previously, as a pension provider, they emphasized the carefree feeling of freedom after your working life. Now, they highlight the importance of enjoying your pension with others. But how do we translate this into a presentation? We used motion to bring this concept to life. First, we show the pensioner, then we zoom out to reveal the other people they spend their life with.
Video showing the concept in the opening of the PowerPoint.
02
02
Design Concept
Design Concept
The repositioning of Zwitserleven includes a rebranding. New colors and visual elements have been introduced to reflect the company's updated values. One of the new brand elements is a shape called 'The Ripple.' We collaborated with Zwitserleven’s designers to determine how to apply these elements specifically to presentations and templates.
The repositioning of Zwitserleven includes a rebranding. New colors and visual elements have been introduced to reflect the company's updated values. One of the new brand elements is a shape called 'The Ripple.' We collaborated with Zwitserleven’s designers to determine how to apply these elements specifically to presentations and templates.
Video showing the visual concept in PowerPoint.
03
PowerPoint Template
PowerPoint Template
The first deliverable we created was a PowerPoint template. This template will be used by all Zwitserleven employees for new presentations. After researching the company's most-used presentations, we determined the layout options to include, ensuring that employees can create impactful, on-brand PowerPoints. Since motion design is a significant part of the new visual identity, we even incorporated subtle motion into the template.
The first deliverable we created was a PowerPoint template. This template will be used by all Zwitserleven employees for new presentations. After researching the company's most-used presentations, we determined the layout options to include, ensuring that employees can create impactful, on-brand PowerPoints. Since motion design is a significant part of the new visual identity, we even incorporated subtle motion into the template.
04
Interactive Sales Presentation
Interactive Sales Presentation
One of the most frequently used presentations at Zwitserleven is the Beauty Parade presentation. This presentation is essential when Zwitserleven is invited to showcase its pension solution to potential clients, making it a pivotal sales opportunity involving multiple stakeholders. We crafted the narrative for this presentation in close collaboration with the Sales team. To address the diverse needs of different audiences, we incorporated interactive elements. Although the PowerPoint presentation follows a fixed storyline, the inclusion of various 'hot spots' allows the presenter to delve deeper into specific topics or provide additional information upon audience request.
One of the most frequently used presentations at Zwitserleven is the Beauty Parade presentation. This presentation is essential when Zwitserleven is invited to showcase its pension solution to potential clients, making it a pivotal sales opportunity involving multiple stakeholders. We crafted the narrative for this presentation in close collaboration with the Sales team. To address the diverse needs of different audiences, we incorporated interactive elements. Although the PowerPoint presentation follows a fixed storyline, the inclusion of various 'hot spots' allows the presenter to delve deeper into specific topics or provide additional information upon audience request.
Screen recording of the PowerPoint demonstrating the interactive navigation.
Result
Result
A newly crafted creative concept and visual style unifies all presentation assets, along with a comprehensive PowerPoint template for company-wide use and a versatile sales presentation.
A newly crafted creative concept and visual style unifies all presentation assets, along with a comprehensive PowerPoint template for company-wide use and a versatile sales presentation.
A rebranding translated into a full suite of presentation assets to introduce Zwitserleven to various audiences:
A rebranding translated into a full suite of presentation assets to introduce Zwitserleven to various audiences:
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Creative Concept
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Design Concept
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PowerPoint Template
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Sales Presentation
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Creative Concept
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Design Concept
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PowerPoint Template
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Sales Presentation
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Creative Concept
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Design Concept
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PowerPoint Template
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Sales Presentation
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Creative Concept
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Design Concept
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PowerPoint Template
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Sales Presentation
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Creative Concept
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Design Concept
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PowerPoint Template
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Sales Presentation
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Creative Concept
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Design Concept
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PowerPoint Template
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Sales Presentation
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Creative Concept
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Design Concept
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PowerPoint Template
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Sales Presentation
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Creative Concept
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Design Concept
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PowerPoint Template
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Sales Presentation
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Creative Concept
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Design Concept
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PowerPoint Template
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Sales Presentation
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Creative Concept
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Design Concept
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PowerPoint Template
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Sales Presentation
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Creative Concept
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Design Concept
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PowerPoint Template
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Sales Presentation
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Creative Concept
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PowerPoint Template
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Sales Presentation
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Creative Concept
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Design Concept
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PowerPoint Template
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Sales Presentation
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Creative Concept
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Design Concept
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PowerPoint Template
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Sales Presentation
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Creative Concept
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Design Concept
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PowerPoint Template
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Sales Presentation
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Creative Concept
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Design Concept
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PowerPoint Template
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Sales Presentation
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Want to make sure your branding is used in it's most optimal way?
We'd love to help. Please feel free to reach out. We're happy to jump on a call and discuss your presentation objectives.
Leave us a message
Or give us a call
Amsterdam +31 20 71 5897 4
Sven van Groeningen - Partner & Director
New York +1 (917) 618 9331
Nicholas van der Kwast - Head of US
Want to Make Sure Your Branding Is Used in Its Most Optimal Way?
We'd love to help. Please feel free to reach out. We're happy to jump on a call and discuss your presentation objectives.
Leave us a message
Or give us a call
Amsterdam +31 20 71 5897 4
Sven van Groeningen - Partner & Director
New York +1 (917) 618 9331
Nicholas van der Kwast - Head of US
Want to make sure your branding is used in it's most optimal way?
We'd love to help. Please feel free to reach out. We're happy to jump on a call and discuss your presentation objectives.
Leave us a message
Or give us a call
Amsterdam +31 20 71 5897 4
Sven van Groeningen - Partner & Director
New York +1 (917) 618 9331
Nicholas van der Kwast - Head of US
Want to make sure your branding is used in it's most optimal way?
We'd love to help. Please feel free to reach out. We're happy to jump on a call and discuss your presentation objectives.
Leave us a message
Or give us a call
Amsterdam +31 20 71 5897 4
Sven van Groeningen - Partner & Director
New York +1 (917) 618 9331
Nicholas van der Kwast - Head of US
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Ambonplein 67 1094 PW Amsterdam, Netherlands
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Get Valuable Strategy, Tricks, and Presentation Insights Straight to Your Inbox.
By signing up to receive emails from Mr.Prezident you agree to our Privacy Policy. We treat your info responsibly. Unsubscribe anytime.
Amsterdam
Ambonplein 67 1094 PW Amsterdam, Netherlands
New York
154 Grand Street
New York, NY 10013 USA
Copyright © 2024 Mr.Prezident
Get Valuable Strategy, Tricks, and Presentation Insights Straight to Your Inbox.
By signing up to receive emails from Mr.Prezident you agree to our Privacy Policy. We treat your info responsibly. Unsubscribe anytime.
Amsterdam
Ambonplein 67 1094 PW Amsterdam, Netherlands
New York
154 Grand Street
New York, NY 10013 USA
Copyright © 2024 Mr.Prezident
Get Valuable Strategy, Tricks, and Presentation Insights Straight to Your Inbox.
By signing up to receive emails from Mr.Prezident you agree to our Privacy Policy. We treat your info responsibly. Unsubscribe anytime.
Amsterdam
Ambonplein 67 1094 PW Amsterdam, Netherlands
New York
154 Grand Street
New York, NY 10013 USA
Copyright © 2024 Mr.Prezident