Having gone through multiple revolutions in her career, Debbie Klein is not phased by this one either. Her key message: don't be fixated on the innovations themselves. Focus on the people and culture that need to bring these innovations about. Technology is technology, but it's the way you organize yourselves that can make or break you in a time of change. Don't talk strategy, just deliver.

From this core message we built a clear storyline and design vision for the event presentation. This keynote needed to have short, bold sentences and show lots of people, products and action. No unnecessary words, no clutter: just deliver.